Are you the spammy marketer of job search? - Blog - JobJenny ...

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I participate in a short list of LinkedIn groups that are specifically relevant to my areas of expertise. Among the most useful for my work are those LinkedIn groups that serve communities of people who are either considering career transitions or actively seeking.

Unfortunately, as many of you know, LinkedIn groups are also a breeding ground for spammy marketing messages, whose authors pay little (or no) attention to the core mission or purpose of that group, nor the needs and preferences of its members.

And it gets a little old.

And it?can choke the good stuff right out of the discussion stream if the group's moderators aren't diligent in policing.

So you can imagine what a refreshing delight it was when, last week, I saw a polite reminder from the moderator of a career community group?in which I participate. The message asked the group's members to kindly consider that spammy, irrelevant?marketing?is self-serving, fails to add any real value and is not a welcome part of the conversation.

I applauded from my desk chair, as did several others?within the?comments section of the thread.

Afterwards, I got to thinking ...

This careless, lazy (and frankly, ineffective) method of marketing is also common among job seekers.

You know how much you hate spammy marketing, right?

It yells messages at you.

It gets in your way.

You wonder, "Why the hell is this person even talking to me? I'm not even close to?his target customer."

You hate it, but??

...are you being a spammy marketer in your own job search?

• Are you machine-gunning out bunches of resumes without spending time to consider the core needs, goals and values of the receiver?
• Are you sending out the same cover letter, with the same unpersonalized messaging to every single potential employer you contact?
• Are you thinking that, if you yell out to enough people, with enough noise, eventually you'll find a taker?

If this sounds at all like your approach to date, stop it. For your own sake, stop.

Instead, build a marketing campaign of real dialogue.

Find the right people to approach, and be thoughtful in how you can best appraoch them.

Seek to build genuine relationships.

Do some homework.

Offer to help the people around you.

Just don't be spam. Spam is lazy. It tells the recipient, "I don't really care about you, but I'm hoping you'll buy from me anyway."

And more importantly, it just doesn't work.

What techniques are you using, or have you used, that have worked? If you have some non-spammy job search tactics to share, please be sure and do so in the comments section below!

Photo : Eric Peters Auto

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Source: http://www.jobjenny.com/the-blog/2012/10/31/are-you-the-spammy-marketer-of-job-search.html

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Breeders' Cup turns to celebrities Tim Conway Jr., Mel Brooks ...

ARCADIA - As the racetrack prepares to host the Breeders' Cup World Championships this weekend, Santa Anita Park officials are counting on a huge shoutout from celebrities who have an affinity for the ponies.

Take, for example, KFI AM-640 talk show host Tim Conway Jr. Along with his dad Tim Conway Sr. and guys like Mel Brooks and Dick Van Patten, Conway's been reading charts and past performances since he was a child.

"The celebrities who are here aren't the ones doing seven-gram rocks with prostitutes," Conway Jr. said recently from Santa Anita Park. "It's ... celebrities who have a great following ... family values-type people."

The Conways, Van Patten and Brooks will be joined by a host of entertainment and sports personalities trackside Friday and Saturday for the Breeders' Cup World Championships.

The prestigious international event features 15 races with purses and awards totaling more than $25 million.

Among those promoting the event around the United States are country superstar Toby Keith, skateboarder Rob Dyrdek, NFL star Wes Welker, chef Bobby Flay, sports talk host Jim Rome, actress Bo Derek, singer Laura Bell Bundy and University of Louisville basketball coach Rick Pitino.

"It just seems natural, there are so many people that you don't realize have a passion for this sport," said Derek, also a California Horse Racing Commissioner. "It's wonderful that the Breeders' Cup is reaching out and taking advantage."

Celebrities have long been a part of horse racing lore.

In its heyday, Santa Anita could count Hollywood legends such as Fred Astaire, Bing Crosby, Lucille Ball, Desi Arnaz, Merv Griffin and Jimmy Durante among those who enjoyed the races.

Racetrack officials hope to restore some of that glamor to the sport.

"There's style, there's fashion, there's high-end events, there's aspirational kinds of things about this level of horse racing," said Breeders' Cup Chief Operating Officer Bob Elliston. "Then we connect the dots with the celebrities ... It's a perfect concoction there."

Crooner Tony Bennett has even been recruited to sing "The Best is Yet to Come" from the winner's circle right before Saturday's $5 million Breeders' Cup Classic. That race will be broadcast in prime time on NBC. The song, which was written for Bennett more than 50 years ago, has become a part of the Breeders' Cup branding campaign, Breeders' Cup Vice President of Media and Entertainment Peter Rotondo said.

There are celebrities who never need a gold-embossed invite.

Take long-time friends Brooks and Van Patten. The two are known to frequent Santa Anita's Turf Club and were there one recent afternoon

Previous Breeder's Cup Winners

sizing up picks for the day's final race.

It was Van Patten who got Brooks hooked on horse racing more than 20 years ago. Van Patten had convinced the director of "Young Frankenstein" to bet on his long-shot horse, Waterzip, at Hollywood Park. The horse somehow beat the odds in the kind of stunning last-to-first finish that would later make Zenyatta a legend.

Since then, Brooks joked, "I've been picking up cigarette butts and cadging money from friends."

The Turf Club doubled as a math class of sorts for Conway Jr., who as a third-grader at Encino Elementary School learned about the exacta box.

His comedian father learned his arithmetic at Thistledown track outside Cleveland and figured his son could learn the same way.

After returning from a day at the races with his father, Conway Jr. improvised a Show and Tell by teaching his classmates how to "box an exacta."

When the Encino school's principal told Conway Sr. it was "borderline child abuse" to teach a kid to gamble, he deadpanned: "Let me tell you what child abuse is. (He picks horse 3 and 5), it comes in 5-3, and he doesn't have it boxed" and loses. "That's child abuse."

Van Patten, who started attending races in his native New York at age 14, said he's at the racetrack every day unless he has an acting gig. He lamented that thoroughbred horse racing is treated by some as "the stepson of sports."

"I think people my age come to the racetrack but young

Actor Tim Conway and his son Tim Conway Jr. at Santa Anita Park. (Photo courtesy Benoit Photo received Oct. 2012)

people don't go for it," Van Patten, 83, said. "(They) have a half-hour between each race. They get bored and I don't think they appreciate the sport."

Van Patten, who is best known for his role on "Eight is Enough," will be honored with a lifetime pass to the historic Arcadia racetrack on Saturday, Santa Anita CEO Mark Verge said.

Conway Sr. was recently honored in a similar fashion.

"My dad would come out here all the time," Conway Jr. said. "I remember coming out here when it was pouring rain, sitting in the Clubhouse. It seemed like we were the only two here, betting, spending the entire day eating, just watching the races ... My other brothers and sisters didn't like it, but I picked up on it pretty quickly."

As for Brooks?

"I love just feeling very, very alive with the world being here," Brooks said. "If I break even, I feel I've had an incredible day. I'm way ahead. I usually lose but they couldn't keep the place open if everybody won, right?"

brenda.gazzar@sgvn.com

626-578-6300, ext. 4496

Source: http://www.sbsun.com/news/ci_21899578?source=rss

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?Pregnancy brain? ? what did you forget? | BabyCenter Blog

You?re going about your seemingly normal day, when suddenly you can?t find the tv remote. You search the sofa cushions, under the sofa, glare at the dog, and finally give up and wait for your partner to come home and look harder. Time for dinner! You open the freezer and?there?s the missing remote. So where?s the ice cream you were having earlier?? Oh. In the oven. Of course.

?Pregnancy brain?. I?ve experienced it. All my family and friends have as well. They can be embarrassing but they can also just be funny as heck!

Being forgetful in pregnancy is nothing new. But for every mother, her own experiences are unique!

In our January 2013 birth club, some members shared their ?pregnancy brain? moments:

gbrahm- I burned french toast twice in a row ? the first time because I forgot to turn the heat down on the burner and the second time because I forgot that I forgot to turn the heat down on the burner. :-/ My hubby laughed pretty hard at that one.

pennylane87- My boss?s wife had been calling me Tina by mistake the other day. (Tina is the name of the client that my boss?s wife and I were talking about.) When I wrote an email TO Tina, I almost sent it, signed ?Sincerely, Tina.? ?I got confused about my own damn name.

graciebb- I tried to put the ice cream away on top of the freezer and I spent forever trying to figure out why the clothes in the washer were wet after getting done washing lol

And I think my favorite:

prouddmami2be- I just made a grilled cheese sandwich and forgot the cheese :/

These are the times we look back and laugh and nod knowingly at the next pregnant mama who forgets the cheese.

What have you forgotten while in the throes of ?pregnancy brain??

Photo: Flickr/mastermaq

Source: http://blogs.babycenter.com/community_buzz/10312012pregnancy-brain-did-you-experience-it/

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What's Wrong With Sexy Halloween Costumes? | YourTango

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Source: http://www.yourtango.com/2012164298/sexy-halloween

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